Harmonize all elements with your brand.
Create a coherent design framework for your website.
Your brand is not just your logo. It is the feeling you want a potential customer, client, fan or buyer to have about you. It is your public persona. It communicates a mood, a culture, a mission, a world view. The design of your site should always be in harmony with your brand and never forced to fit within a narrow set of parameters from a generic idea of "good design." That is why your brand and your website need to be unique.