We started building a clean new design for the rebranding of RealFood and thought we were on the right track, when the owner called us in and told us he wanted to move in a bolder, more courageous direction. He mentioned the 1989 Infinity ad by Hill Holiday where a voice speaks about quality of design over stock video of rain.
We did not expect this, but it opened the door to a whole new direction for the introduction to the website. We worked with Creamer & Co and Laidlaw Group to develop a starkly original approach that built curiousity at the start and communicated emotion before providing information.
It was a fascinating process to work on. With the help of Joelle at Creamer & Co. and Cindy at Laidlaw Group, we were able to put together compelling content for the website that is boosting their SEO and helping move them into their new, expanded, national market. We really loved this one.
Most people in Boston know J.P. Licks for their delicious treats, but more should know about their amazing coffee. They focus on Rainforest Alliance Certified, Organic Certified, and Fair Trade Certified coffee beans that are roasted to perfection. We brew their coffee here in the office using a Chemex Ottomatic and ever cup is just great. We built this site for them in Shopify, customizing the look to reflect their quirky style and showing off images of the actual beans for each roast to help people choose the right coffee for their taste.
Patty Larkin is a personal hero of Jim’s so when they contacted us to give their website a fresh, modern, responsive design, we jumped at the chance. We developed new methods for viewing and editing press materials that showed off the assets perfectly, optimized the views of Patty’s extensive discography, and created a new website for her that shows off the depth and breadth of her remarkable career in music. We wanted the style to be in line with her new release and also to be in line with her personal style. We made sure that even though there is copious information available, it could all be reached easily by the visitor either by search or by browsing.
Kwame Alexander is a poet, educator and best selling author of over 24 books. We designed his site to reflect the vibrant, fun aspects of his work.
All good web design must have a plan for tablets and phones. We ensured that the image choice in the hero graphic would always show up in the right position regardless of screen size, and made the design of his mobile layouts were as unique to him as possible and branded to his particular aesthetic.