Images are content, just like words. We all know the saying about pictures and how many words they're worth, so what if your image is created from an amagamation of other images by means of a prompt? Does that image enhance your content or subtract from it? Does it include the depth of an image shot from a camera on-site, or is it limited to the directions delivered by the prompt? If a visitor notices that it was created by AI, will that rob them of confidence in what you do?

These are all questions worth asking. Even if we use stock photography (assuming it is not, itself generated by AI), are you including it merely because you want more color on the page? Does it communicate something important to your visitor about who you are or what you offer? Does it generate confidence in your area of expertise? What would happen if someone notices the image is a fake?

As I review my previous blog posts, I see a lot of stock photography. I have to say, I'm not proud of that. It might have been better and more genuine if I had shot something with my iPhone, than if I added something from a list of images that looked related.

Perhaps we should try harder to look at our content the way our visitors view it. Not including an image might be better than including a stock image, or a fake image, to convey our message.