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templates (2)

a rack of sweaters

When is “good enough” not good enough?

Thursday, January 6, 2022

We all know the process. We think we are moving in the right direction, gathering the right tools to finish the job and when we see the results we think, “it’s okay. It’s good enough.” Too many times, this is how some people approach web design. Perhaps the platform you chose promised the fabled combination of fast-cheap-good, perhaps you saw a template that looked exactly right when you saw the demo but less than great when you put it together. Perhaps you hired someone who promised that the results would be customized to your [...] more

Don't Get Trapped In A Box: The Pitfalls of Design by Template.

Thursday, May 10, 2018

There is a reason we recommend custom web design for our clients. We have worked with templates extensively in WordPress, Squarespace, Shopify, and others and we know the actual ups and downs of a pre-formatted design for your online identity. Yes. Templates have become more flexible. The promise is you see in advertising lately is: “We offer thousands of professionally designed templates that are so flexible that you won't even know it's a template.” So, you upload your logo, fill in the forms, select a template and bam! [...] more