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Wooden crate with Arbuckels Coffee Brand next to barrels

Developing or improving your brand identity

Friday, September 23, 2022

Understanding your project or organization is a key step in the development of your presence online and everywhere. Any web design project must begin with a deep understanding of your existing identity materials such as logo, mission statement, unique proposition, so that your online identity is in line with who you are and what you represent. Most people think of this process as simply logo design. In reality it goes deeper than just your logo. Your logo is an immediate visual representation of your core principles. To design your logo effectively requires a comprehensive understanding of [...] more