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The Right Message: Craft Your Company's E-mail Campaign (and Keep It on Track)

Friday, August 8, 2014

You're in the businesses of reaching out to customers, and a well-run e-mail campaign allows you, the owner, to interact in a personal way with your consumer base. What's more, you can almost always anticipate a positive reception, when it comes to the messages you send, because the recipients have already opted in — they've given you consent and expect you to pitch them. Still, the conditions under which this happy scenario operates require every owner to approach e-mail campaigns with a measure of care. Here's the upshot of the relationship, from one owner who understands it. "E-mail [...] more