Web-Related Issues

What can Slabmedia do to improve my search rankings?

Before Google, search engines checked hidden text on websites (such as "keywords") to get search results. Unfortunately, web developers tended to overfill these keywords to mislead search engines, and drive up site traffic.

When Google started, they changed this dynamic by ignoring all keywords on websites. Google only indexes visible text on your site. More importantly, Google prioritizes larger, bolder, or italic text in decreasing importance from the top of the page to the bottom. This makes Google's search results much more accurate and relevant than Lycos', Yahoo's, or Bing's.

One of the keys to success in modern search engine placement, especially on Google, is to include specific words and phrases you think people will search for to find your site in the headlines of your site. In the SLAB500 system, this is often the "title" of an entry, or the "category". Slab driven pages have a simple outline-like hierarchy when seen without the style and background graphics (which is how Google sees the site) and so, the titles and headline tags are placed very close to the top of the page.

Another way to improve search-ability is to develop specific page titles (the text in the very top of your browser window) for each page - giving you a wider net of search phrases. We have developed an SEO module that will allow you to customize page titles, as well as keywords (still searched by Yahoo) and site descriptions on each page. This module is available for a one time charge of $125.

But wait! There's more. Even if the page is structured correctly, and full of search phrases, it's Google ranking can still remain low if the site has a low number of daily visitors, and/or links to it by other websites. One way to correct this is via a targeted, opt-in email marketing campaign, to get eyes on the pages, and by having reviews of your site or services posted on other websites with a link to your site.

There are some services offered and web developers who recommend using hidden (and irrelevant) text, and phony linking sites to boost your ranking, but from our point of view, it is not worth the risk. If Google feels that you are being misleading, it will reduce your ranking, or even worse, get you banned from their index. Not a good place to be.

Unfortunately, one has to be popular to become popular. Search engine optimization is no substitute for a good marketing campaign. However, once your site gets recognized, the methods mentioned above will help ensure that you stay popular.