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Slabmedia

Web-Related Issues

What can Slabmedia do to improve my search rankings?

Before Google, search engines checked hidden text on websites (such as "keywords") to get search results. Unfortunately, web developers tended to overfill these keywords to mislead search engines, and drive up site traffic.

When Google started, they changed this dynamic by ignoring all keywords on websites. Google only indexes visible text on your site. More importantly, Google prioritizes larger, bolder, or italic text in decreasing importance from the top of the page to the bottom. This makes Google's search results much more accurate and relevant than Lycos', Yahoo's, or Bing's.

One of the keys to success in modern search engine placement, especially on Google, is to include specific words and phrases you think people will search for to find your site in the headlines of your site. In the SLAB500 system, this is often the "title" of an entry, or the "category". Slab driven pages have a simple outline-like hierarchy when seen without the style and background graphics (which is how Google sees the site) and so, the titles and headline tags are placed very close to the top of the page.

Another way to improve search-ability is to develop specific page titles (the text in the very top of your browser window) for each page - giving you a wider net of search phrases. We have developed an SEO module that will allow you to customize page titles, as well as keywords (still searched by Yahoo) and site descriptions on each page. This module is available for a one time charge of $125.

But wait! There's more. Even if the page is structured correctly, and full of search phrases, it's Google ranking can still remain low if the site has a low number of daily visitors, and/or links to it by other websites. One way to correct this is via a targeted, opt-in email marketing campaign, to get eyes on the pages, and by having reviews of your site or services posted on other websites with a link to your site.

There are some services offered and web developers who recommend using hidden (and irrelevant) text, and phony linking sites to boost your ranking, but from our point of view, it is not worth the risk. If Google feels that you are being misleading, it will reduce your ranking, or even worse, get you banned from their index. Not a good place to be.

Unfortunately, one has to be popular to become popular. Search engine optimization is no substitute for a good marketing campaign. However, once your site gets recognized, the methods mentioned above will help ensure that you stay popular.

How do I control my keywords, site description and page titles?

The first thing to do, is to enter keywords and a site description. This can be accessed via the "SITE CONFIGURATION" selection under the Slab menu in the upper right hand corner.

Keywords are monitored by every search engine except google - they are search terms separated by commas ie: "integrative medicine, cancer, alternative medicine, etc" -- you can go up to 255 characters with this.

A Site Title is used by Google, and it is a simple description of your service or your site.

Beyond that, for a charge tbd, we can monitor your progress via Google's statistic tools, and webmaster tools. We can give you a report every other week, fine tune the content of your site, and suggest ways to promote it to increase your ranking. At first it can take a few months to establish yourself on Google, however, our system is very Google-friendly, and I think with a little adjustment, and some external links, we should be able to get you on the first page at the very least.

What is 'Google Analytics'?

Google Analytics is a free program that gives you ample data about your website traffic.  It provides tools to track and view various kinds of information about who is looking at your site.  Powered by Google, the program is designed to help you "write better-targeted ads, strengthen your marketing initiatives and create higher converting websites."

The best place to find out more about Google Analytics is here:

http://www.google.com/analytics/

How do I add Google Analytics to my site?

From your slab[menu] select 'Configurations'.  Then, paste the Google Analytics code into the 'SEO Tracking" field.

What is Piwik?

Piwik is an amazing open-source option that can track and display all sorts of data about who is using your site, when they are using it, and to some extent, what they are using it for.  The program is easy-to-read, understand and manipulate, and we highly endorse this as a better alternative to competing analytical tools. Some of the advantages of the Piwik system include the ability to generate reports as often as you would like. By default, Piwik generates reports in real time.  If your website has high traffic, you can choose what frequency you would like instead.  You have control over your options.  

Just like with SLABmedia, you have a lot of control over your own Piwik account.  You can decide what features you want and which ones to remove.  Plus, since the user interface is very customizable, you have the ability to drag and drop each feature to create your perfect display.Besides the basic traffic data that you would get with any analyzer system (such as how many people visited each of your pages), you can also see what keywords were used in searches that caused the visitor to click on your site, how long they stayed on any particular page of yours, what geographical places accessed your site, what pages were used as an entry to your site, and which ones were the last stop for any visitor.  To see the full gamut of options, we recommend that you check out the Piwik demo listed below.

If you are already using Google Analytics, you may want to consider adding Piwik as a second source of tracking information.  Piwik offers some different options from Google Analytics and has a very unique look to it that helps process the information it gathers in a different way.  We like both programs and think they can both be useful in their own right, but we are particularly excited about the expanded possibilities offered by Piwik and encourage you to browse the basics highlighted in the demo listed below.  To have Piwik installed on your site, or to get more information about it, shoot us an email or give us a call and we will be happy to talk to you about this option.